Harley Davidson case analysis -- with IFE, EFE, CPM, and...

INTRODUCTION Company Mission Statement: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments Company Vision Statement: Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus o value-added activities Current Strategy: Differentiation Strategy Relevant History: à ¶In†¦show more content†¦The Marketing efforts are divided among dealer promotions, customer events, magazine and direct mail advertising, and public relations. Harley also sponsors racing activities and special promotional events and participates in all major motorcycle consumer shows and rallies  ·Independent distributor in Sweden has developed a floating store and restaurant  ·Spanish local distributor is adding some new dealers to meet the increasing demand Corporate Culture: - Competitive - Goal-Oriented - Creative Internal Evaluation Matrix Internal Strengths WeightRatingWeighted Score 1. Loyalty of its Customers .104.4 2. Harley is the only major American motorcycle manufacturer.104.4 3. Most admired and recognized companies in the world.053.15 4. Has strong financial position/performance.124.48 5. Features, styling, and high performance of its product.053.15 6. Strategic Management.104.4 7. Harleys name is widely recognized in Australia.053.15 8. Harley has used the industry in domestic sales of heavyweight motorcycles.104.4 9. Harley has double-digit growth in both revenue and earnings for more than a decade.053.15 Internal Weakness 1. The resale price for a used Harley-Davidson motorcycle is higher than its competitors .082.16 2. The performance segment of the market is served by the Buell motorcycle line.051.05 3. The price of its products are